About This Project

This campaign was originally developed in response to an assignment for a women’s wellness brand.
The project was not formally commissioned and all brand and product names have been fictionalized for portfolio purposes.

Brand Name: Lunara
Product Name: FlowEase
Tagline: Let Her Flow

The Ask

How do you reclaim period wellness as powerful, intuitive and emotionally grounded—without clichés?

This speculative campaign was a thought experiment in using clarity, softness, and story to reframe an everyday experience through brand language that flows with empathy and ease.

Our Role

Brand Voice Development
Campaign Concepting
Multi-platform Copywriting (IG, LinkedIn, Website)
Emotional Positioning & Product Narrative

Project Snapshots

an abstract photo of a curved building with a blue sky in the background

View Full Concept Campaign

Want to explore the campaign in full?

Download the Full PDF

Download the complete 11-page speculative brand campaign showcasing voice strategy, product storytelling and creative direction for Lunara FlowEase.